Illustrations were created and then animated by the amazing Lorenzo Ugo for Lition, a green energy startup company in Germany.
The story of the animation follows one of their customers discovering how they can sign up to using green energy through Litions partnerships with local energy producers.
The video was used across paid social, including Instagram and YouTube to sign up new customers.
Read on more to hear about the process, from storyboard and styleframe development to how the characters were made.
I hope you enjoyed reading through my project completed with Lition and Lorenzo Ugo!